Branding / Brand Identity

Jalsatak: One Identity for Everything That Makes a Gathering

Jalsatak is an online store that sells bean bags, ice boxes, towels, cosmetics, and more. On paper, that's a scattered product range. In reality, it's one clear idea: everything you need for a great gathering. The challenge was building a digital-first identity that could hold all of that together — and replacing a previous visual system that couldn't.